Advert

Analysing Adverts

What audience is the ad targeting? Its targeting the people who like activities and sports

 What technique does the ad use? Its telling what it can do and its saying its fast and its been around for years.

 Why do you think these techniques were chosen for this target audience? To persuade the audience into buying the object.

What does the ad suggest or say about the product or service? Its saying that its fast and has been around for many years.

 What does the ad say about the people who buy the product or the service? They are saying that you should buy it its fast and its been around for along time.

 Was the ad successful? no
Why/ Why not? there not explaining too much about the product and how its useful.

What audience is the ad targeting? The people who are fed up in walking and are not patient.

 What technique does the ad use? Persuading the viewers and telling them the positive things about it.

 Why do you think these techniques were chosen for this target audience? To persuade them.

What does the ad suggest or say about the product or service? Its a new way to travel

 What does the ad say about the people who buy the product or the service? People who get tired easily.

 Was the ad successful? yes
Why/ Why not? There putting the positive thinks about the product.

Methods ads

Self Evaluation

Factors Summary

Uniqueness:

So when you want to make a successful advert you will always need to be creative when it comes to advertising, you will need the advert to be unique that the people or the viewers did not see it on the internet or anywhere else lately, so you will need to make it unique and be creative and you will need make something different than what you see around you in a second you would get a lot of viewers because the viewers will say to themselves ‘oh? This looks new why not check it out?’  And that’s how you could get a lot of views remember stay creative and be unique!

Psychology:

Now when you are making the advert you could put some colors to make it stand out you could even make it catchy so people will remember it for a very long time you could have a lot of emotions you would need to think about what emotion you would like on your advert which would your viewers or any viewers would enjoy for example sad, happy, angry, etc… you would need to make it stand out so people would just say ‘you know what, that look so cool why not check it out?’ and that’s how you make and ad successful.

Presentation and selection of suitable media

When you make the advert think how you’re going to make it which media would you use and focus on your product and it is important to use a suitable media when you publish it which will target the audience or market or societies so it’s always good to focus on your product and what you’re doing.

Content:

So if you would even want to get a lot of views why not put a celebrity or someone famous in the advert, so people might say ‘oh I know that’s person let’s have a look!’ and then how you could attract the people so you get more views and your advert would be great also remember to be a good role model in the advert.

Brand and product category experience:

So now when you persuade the person to buy that thing, don’t lie make the thing true for example ‘Fastest shoes ever’ and then what if it’s not fast at all make it real and true the people have not experienced this sort of thing they never tried it yet so they would not know if its true.

Regional Culture:

When you’re making and advert try to use something appropriate for other audiences don’t put any bad language, etc… because then you won’t get that much views or maybe even none.

Teasers

When people see your advert and they really like it or something it might even get more views than one person because they might have told the other people about it.

An element of surprise:

Advertising is not only hard to make one but even getting it across or peoples psychology and all the three elements would make this a successful ad.

Advert Mindmap

Advert mind map

Criteria A - Designing a CD Cover

 Designing a CD Cover

1. Open MS- Publisher
2. Opened built in template and selected labels
3. Insert Oval shape at the center and bring it to the front
4. Insert Oval shape for outer circle
5. Insert the image using Format Auto shape - Fill Effects - Picture
6. Fill the inner circle with white